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Privacy Policy

‌Effective Date: October 29, 2026‌

This Privacy Policy is issued by ‌JEMAFLEX DE MÉXICO, S.A. DE C.V.‌ (“we”, “us”, “our”), the operator of the e-commerce website www.jemaflexdecor.com. We are committed to protecting the personal data of all users and customers who access, browse, and shop on our platform, in full compliance with Mexico’s Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and applicable data protection regulations. This document clearly explains how we collect, use, store, process, transfer, and protect your personal information, as well as the rights you hold over your data. We design our platform to deliver delicate home decor pieces that fit your daily vibe and make every ordinary day at home feel gently special and full of small joy, and protecting your privacy is the foundational priority that allows us to build long-term trust with every member of our community.

You may contact us for any privacy-related inquiries, requests, or notifications using the following information:

  • Mailing Address: José María Morelos 490, Parque Industrial Naucalpan, C.P. 53370, Naucalpan de Juárez, Estado de México, México
  • Contact Email: vortex@jemaflexdecor.com
  • Phone Number: +52 55 1763 3803

1. Definitions

To help you fully understand the terms used in this policy, we define the following key terms in line with Mexican data protection rules:

  • ‌Personal Data‌: Any information that can directly or indirectly identify you as a specific individual, including but not limited to your name, contact details, account credentials, and transaction records.
  • ‌Sensitive Personal Data‌: Personal data of a private nature that could lead to discrimination or high security risks if misused, including health information, biometric data, religious beliefs, political preferences, and other categories specified under LFPDPPP. We will never collect or process sensitive personal data without your explicit written consent, in full adherence to the principle of minimum necessity.
  • ‌Data Subject‌: Any natural person whose personal data is collected, processed, or stored by our platform, namely you, our user and customer.
  • ‌ARCO Rights‌: The four core rights you hold over your personal data: Access, Rectification, Cancellation, and Objection, as defined under Mexican data protection regulations.

2. Personal Data We Collect

We only collect personal data that is necessary to deliver our home decor e-commerce services, in line with legal, fair, and minimal principles. The categories of data we may collect include:

2.1 Data You Provide Actively

  • ‌Account Registration Data‌: When you create and log in to a user account on our platform, we collect your mobile phone number or email address, which we verify via one-time passcode to confirm your identity. You may also choose to log in via third-party social media accounts, in which case we will only access the public profile information (such as nickname and avatar) that you explicitly authorize the third party to share with us.
  • ‌Transaction and Delivery Data‌: To complete your order of home decor products and arrange accurate, timely delivery, we collect your full name, contact phone number, and full shipping address. During the payment process, your full payment card details are submitted directly to our authorized payment service providers, and we do not store complete payment card information on our own servers.
  • ‌Communication Data‌: When you reach out to our customer service team, leave comments on product pages, participate in our community discussions, or submit feedback about our products and services, we collect the content of your messages, your contact information for follow-up response, and related interaction records.

2.2 Data We Collect Automatically

When you browse our website, search for home decor items, view product listings, add items to your shopping cart, or save products to your favorites list, we automatically collect non-sensitive technical data related to your use of the platform, including your device model, operating system version, unique device identifier, browser type, IP address, network operator information, browsing history, search records, click tracks, and interaction preferences. This data helps us optimize our website performance, display product content that matches your interests, and resolve technical issues quickly.

2.3 Data From Legitimate Third Parties

Where permitted by applicable laws, we may obtain limited supplementary data about you from authorized third-party sources, such as our trusted logistics partners to confirm delivery address validity, or anti-fraud service providers to prevent unauthorized account access, only to the extent that such data is necessary to maintain the security and smooth operation of our e-commerce services.

3. Purposes of Processing Your Personal Data

We will only use your personal data for the clear, explicit purposes notified in this policy, and will not process your data for any new incompatible purpose without obtaining your separate consent. The core processing purposes include:

  1. To process, fulfill, and track your orders for our home decor products, arrange logistics and delivery, process after-sales support requests, and handle returns, refunds, or exchange services in line with our published consumer protection policies.
  2. To verify your account identity, maintain the security of our platform, prevent fraud, unauthorized access, and other malicious activities, and protect the legitimate rights and safety of all our users.
  3. To send you service-related notifications, including order status updates, logistics alerts, platform function adjustments, and responses to your customer service inquiries.
  4. With your separate explicit consent, to send you personalized marketing communications about new home decor arrivals, limited-time promotions, exclusive offers, and activity information that may align with your home style preferences. You may opt out of marketing communications at any time, free of charge.
  5. To analyze user behavior trends, optimize our website interface, improve our product selection, and develop new home decor services that better match the daily lifestyle needs of our customers.
  6. To comply with applicable legal obligations, including Mexican tax regulations, consumer protection requirements, and data compliance rules that apply to our operations.

4. Legal Bases for Data Processing

All processing activities of your personal data are supported by at least one valid legal basis under LFPDPPP:

  • We process data necessary for the performance of our sales contract with you, including processing your order, arranging delivery, and completing transaction-related obligations.
  • We process data to comply with our legal responsibilities, such as retaining transaction records for tax compliance, and responding to legitimate official requests from competent regulatory authorities.
  • For processing activities related to marketing, collecting your sensitive personal data, or any processing not covered by the above bases, we will first obtain your explicit, informed, and freely given consent. You have the full right to withdraw your consent at any time, which will not affect the lawfulness of processing carried out before the withdrawal.
  • For limited data transfers within our corporate group, we do not require separate consent, but we will ensure that all transferred data is only processed in line with the purposes stated in this policy, and protected by binding internal data protection rules that meet Mexican legal standards.

5. ARCO Rights of Data Subjects

Under Mexican data protection regulations, you hold the full, enforceable ARCO rights over your personal data:

  • ‌Right of Access‌: You may submit a request to us to obtain a full copy of the personal data we hold about you, as well as clear information about how we process your data, the categories of third parties we may share your data with, and the full purpose of processing.
  • ‌Right of Rectification‌: If you find that any personal data we hold about you is inaccurate, incomplete, or out of date (such as an old shipping address, wrong contact number, or mislabeled product preference), you may request us to correct, update, or complete that data immediately, free of charge.
  • ‌Right of Cancellation (Right to be Forgotten)‌: You may request us to permanently delete all your personal data when the original processing purpose is no longer required, you withdraw your consent to processing, or our processing no longer complies with applicable legal requirements. We will implement your request within the legally required timeframe, except for data we are obligated to retain to meet statutory legal or tax compliance obligations.
  • ‌Right of Objection‌: You may object to our processing of your personal data at any time for marketing or advertising purposes, and we will immediately stop processing your data for such activities. You may also object to processing that we claim is based on our legitimate interests, and we will suspend processing unless we can demonstrate compelling legitimate legal grounds that override your objection.

To exercise your ARCO rights, you may submit a formal request to us via our contact email vortex@jemaflexdecor.com, with a copy of your official government-issued identification to confirm your identity. We will respond to your request within 15 business days as required by LFPDPPP, and we will not impose any fees for processing legitimate ARCO requests, except for reasonable administrative costs for producing duplicate copies of your data records.

6. Cross-Border Data Transfers

Cross-border transfers of your personal data will only be carried out in full compliance with Mexican data protection rules:

  • We will only transfer your personal data outside of Mexican territory if we have obtained your explicit, informed consent, or the transfer is completed via a data transfer agreement that fully meets the standards and requirements set out in LFPDPPP.
  • For any necessary cross-border transfer, we will clearly notify you of the identity or category of the data transferee, the purpose of the transfer, and the protection measures in place to ensure your data is treated with the same level of protection required under Mexican law. We will also share our full privacy notice with the transferee to guarantee that they only process your data strictly for the consented purposes.
  • We will never transfer your personal data to any third country or territory that does not meet adequate data protection standards under Mexican regulations, without putting in place additional appropriate safeguards to protect your rights and interests.

7. Data Security and Data Breach Notification

We implement comprehensive technical, physical, and organizational security measures to protect your personal data from unauthorized access, loss, destruction, alteration, or disclosure:

  • All sensitive transaction data and personal information transmitted on our website is encrypted via industry-standard TLS protocols. We conduct regular security risk assessments covering our systems, supply chain, components, and product platforms, to eliminate interoperability vulnerabilities and safety risks in line with Mexican regulatory requirements.
  • In the event that we detect a personal data security breach that poses a high risk to your rights and interests, we will comply with our statutory obligation to report the incident within 72 hours after we discover the breach: we will submit a full written report to the Secretariat of Anti-Corruption and Good Governance (SABG), the competent Mexican data protection authority, with full details of the breach cause, affected scope, and remedial actions we have implemented. We will also notify all affected users via email, SMS, or other easily accessible channels immediately, to remind you to take protective measures to prevent identity theft, fraud, or other potential risks.

8. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business operations, new legal regulatory requirements, or platform function adjustments. We will notify you of any material changes to this policy via a prominent notification on our www.jemaflexdecor.com homepage at least 10 days before the changes take effect. We will not add any new terms that expand the scope of data processing beyond what was originally notified in this policy without obtaining your separate explicit consent. The updated policy will be marked with a revised effective date, and the previous version will be archived for your reference upon request.

9. Final Provisions

This Privacy Policy is governed exclusively by the laws of the United Mexican States. Any dispute related to the processing of your personal data will first be resolved via friendly consultation between you and our team. If a dispute cannot be resolved through consultation, you have the right to submit a complaint to the Secretariat of Anti-Corruption and Good Governance (SABG) in line with Mexican data protection procedures.

By continuing to access and use our e-commerce platform and purchase our carefully selected home decor pieces, you confirm that you have read, understood, and agree to all the terms outlined in this Privacy Policy. If you have any questions or concerns about any part of this policy, please do not hesitate to contact us at vortex@jemaflexdecor.com at any time, and our dedicated privacy team will respond to your inquiry as soon as possible.